STRAUSS OPTIMA ...
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Opposing barriers, advocating positioning

Seven years after the commercial launch of the internet, agencies and entrepreneurs are facing new challenges. The development of the web pages of the best known labels and brands is basically completed.

The service of STRAUSS OPTIMA can improve your presence on the web in two seemingly independent ways: optimizing the site in terms of search engine-detection and warranting its freedom from barriers.

By optimizing a site in terms of search engine-detection we chose the classical way: reasonable and relevant contents that fit your particular topic have to be phrased and structured and the purchase of additional domains has to be considered. The aim is to create manifold and attractive offers for the user.

With the help of a logfile-analysis you will be able to eventually control the positive results of the search engine-optimizing-process. We will also induce a favorable ranking of your page in local search engines as the key to the world wide web is sometimes rather humble: think local!

Despite all these measures there is always the principle: Safety first! Google is not a charitable institution but a commercial US-enterprise. If your web site’s coding violates the google-policies you will be “blacklisted“, i.e. expelled.

To achieve a „valid and clean-cut “ web site-code also implies avoiding technical barriers, e.g. flash-animations with long waiting periods. The aim is not to exclude any potential user-groups such as people with antiquated modems and bad web-connections.

Physical handicaps, e.g. short-sightedness, colour-blindness or even advanced blindness can be balanced with an appropriate programming code that includes affected users into the circle of potential customers or readers. We operate exclusively according to the barrier-free information technology regulation (BITV), which guarantees general and unlimited access to web pages and their contents. One of our clients in this domain is the Westdeutsche Rundfunk, Cologne.

Contact: Christian Hallerbach, +49.221.46956.21